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Interview with Sinela Gjeci - de Mahieu, Co-Founder Velox

29 April 2026 by
Interview with Sinela Gjeci - de Mahieu, Co-Founder Velox
Daniel Kohl
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VELOX 

www.myvelox.eu 

To begin, how would you describe the current state of the logistics market from your perspective as CEO?

From where I stand, the European logistics market right now is stable but still quite fragile. Demand has come back after the tough years, but everyone is feeling the pressure from high costs, Oil prices especially, capacity issues, and all the uncertainty around borders and regulations. What strikes me most is how fragmented everything still is… shippers struggle to find reliable transporters, and transporters often wait too long for payment. That’s exactly why I started VELOX: to create one simple, integrated platform that finally brings matching, payments, and financing together.

Looking ahead, what major trends do you believe will shape the industry over the next three to five years?

I see three big things coming: smarter use of data and AI to make operations smoother, much faster and more flexible financing built directly into logistics, and real pressure (and opportunity) around sustainability. Transporters and shippers will need tools that don’t just move goods, but also help with cash flow and greener choices. VELOX is being built around exactly these needs.

Are there any market developments that you feel are still underestimated or overlooked by the industry?

Yes! The real power and importance of small transporters.

Coming from a small transporter background myself, I see it every day: small and medium-sized operators, often with just a few trucks or even owner-drivers, actually carry the vast majority of road freight across Europe. They make up the backbone of the industry: flexible, resilient, and close to the customers, yet the big players and many platforms still treat them as secondary.

Too often the focus stays on large fleets and big contracts, while these smaller operators struggle with slow payments, difficult load finding, and limited access to financing. If the industry truly recognised their weight and gave them better tools for matching, quick payments, and cash flow, we could unlock huge extra capacity and make the whole European logistics chain more efficient and fairer. At VELOX, we’re building exactly for them because I know from experience that when small transporters win, the entire market wins.

What are the strategic priorities your company is focusing on right now?

Right now we’re fully focused on three things: finishing our core platform (smart matching, real-time visibility and instant payments), growing our network of reliable transporters across BENELUX and then Europe, and bringing on our first clients, both smaller companies and bigger ones. Everything we do is aimed at making VELOX the go-to place where transport feels simple and money moves fast.

How do you balance long-term transformation with the day-to-day operational pressures of the logistics business?

I come from the small transporter side, so I know how heavy the daily pressures are. We try to build features that deliver real value immediately better load matching or faster payouts while keeping the bigger vision in mind. It’s about moving fast but staying practical. If it doesn’t help a transporter or shipper today, it can wait.

Can you share one initiative or investment that you believe will significantly influence your company’s future?

Our embedded financing tools, things like quick payments and flexible invoice financing. Coming from a small transporter background, I’ve seen how much waiting for payment hurts operations. Giving transporters quicker access to their money will make a huge difference in utilisation and loyalty. That’s going to be a real game-changer for VELOX.

Digital transformation is reshaping logistics. Which technologies do you see as most impactful for your operations?

AI for smarter matching and optimisation, real-time tracking systems, and the fintech side that handles payments and financing. Together they can remove a lot of the old friction in the industry.

How do you ensure that innovation translates into real value for customers and employees?

We talk directly to transporters and shippers all the time and test everything with them. If it doesn’t make their life noticeably easier, we change it. For the team, we keep things open, everyone can suggest ideas, and we celebrate when something actually works for users.

Is there a recent digital or automation project you’re particularly proud of? What results have you seen so far?

Our AI matching engine is in the final testing phase. Early tests already show it can help fill more loads and cut empty kilometres. I’m excited to see the real impact once we go live with our growing network.

Sustainability is becoming a competitive factor. How is your company integrating ESG, CSRD, Lean & Green into its strategy?

We’re building sustainability into the platform from the start: things like clear emissions data per shipment and tools that help choose more efficient routes. As a Luxembourg company, we want to go beyond just meeting the rules and actually help our users run cleaner operations.

What concrete steps are you taking to reduce emissions or improve resource efficiency?

By making matching smarter we can reduce empty running. We’ll also give visibility on carbon impact and encourage choices that lower emissions, while linking it to better financing options for greener behaviour.

Do you see sustainability as a cost, an opportunity, or both?

Mostly an opportunity. Better efficiency usually means lower costs too, fewer empty miles, better asset use. Plus, more and more customers are asking for greener options, so it can become a real advantage.

The logistics sector faces a talent shortage. How are you addressing this challenge?

The shortage is very real, especially on the road. Europe is missing hundreds of thousands of truck drivers right now, and the numbers are getting worse with many drivers retiring and not enough young people coming in. Warehouse operators and other frontline roles are under pressure too.

At VELOX we want to help by making the job more attractive: faster and more reliable payments, better load visibility so drivers spend less time waiting, and tools that reduce empty runs. On the office and tech side, we’re building a modern team in Luxembourg that mixes logistics know-how with digital skills. We focus on giving people real responsibility and a clear mission such as modernising the industry from the inside. Long term, we believe a platform like VELOX can make the whole sector more appealing to new talent.

Which skills do you believe will be most important for the logistics workforce of the future?

For drivers and operators on the ground, it will still be the basics: safe driving, good customer contact, and practical experience, but they’ll also need to be comfortable with digital tools: apps for booking, real-time tracking, and simple data on routes or emissions. Eco-driving and basic tech skills will help a lot.

For warehouse workers, it’s about working alongside automation and understanding digital systems. On the office and management side, we’ll need people who can combine logistics knowledge with data understanding and fintech basics. Overall, adaptability and a willingness to keep learning will be key, no matter the role.

From a leadership perspective, what principles guide you in navigating uncertainty and rapid change?

I always go back to two things I learned in the small transporter world: stay close to the people actually doing the work and move with speed but without cutting corners. I believe in being honest and transparent with the team and with partners. When things are uncertain, I try to make quick but grounded decisions, listen a lot, and keep the focus on solving real daily problems for transporters and shippers. That’s what keeps me steady.

Collaboration & Ecosystem Development

How important are partnerships — whether with clusters, startups, or research institutions — for your company’s innovation and growth?

Very important, especially at this early stage. We’re a young company, so working with the Luxembourg logistics cluster and other players helps us move faster and reach the right transporters and clients.

What types of collaboration do you believe the logistics ecosystem needs more of?

More real integration between transport companies, fintech, and tech providers. Also more practical pilots that test new ways of working, like combining financing with greener logistics.

How can our cluster better support your company and the broader industry?

The cluster can play a big role for us in two key areas. First, by helping us increase visibility, we are still a young company and need to reach transporters and potential clients faster in a market where it’s not always easy to stand out. Second, and even more importantly, we would really appreciate support in navigating and obtaining the necessary fintech authorisation from the CSSF (the Luxembourg financial regulator). As we develop our embedded payments and financing features, we will need to become a licensed Payment Institution or Electronic Money Institution. Any guidance, introductions, or practical help the cluster can offer in that regulatory process would be extremely valuable for VELOX and, I believe, for the whole Luxembourg logistics-tech ecosystem.

How have customer expectations changed in recent years, and how are you adapting to them?

Customers now want everything simpler and faster, like booking a transport as easily as ordering online, with clear tracking and quick payment. We’re building VELOX exactly for that: one place for matching, visibility, and getting paid without the usual headaches.

What does “excellent customer experience” mean in logistics today?

It means no surprises and minimal stress. Real-time information, easy communication, and financial flexibility when it’s needed. Basically, making the whole process feel smooth and trustworthy.

Are you seeing new customer segments or demands emerging?

Yes, especially smaller companies that used to rely on brokers but now want more control and financing options. We’re also seeing bigger clients who increasingly give away last-minute and surplus freights. They appreciate that VELOX takes care of everything such as matching, visibility, and fast payment so they don’t have to handle the hassle themselves.

Where do you see the biggest growth opportunities for your company in the coming years?

Expanding our network across Europe, growing the financing side, and becoming the natural platform for cross-border transport. Luxembourg is a great base for that.

Are there new business models or innovations you believe will redefine logistics?

I strongly believe the future belongs to platforms that combine marketplace matching with built-in financing. It changes the economics for everyone in the chain.

What excites you most about the future of your company and the industry?

Seeing VELOX actually help real transporters earn better and shippers move goods more smoothly. Coming from this world myself, I get excited thinking about building something that makes daily life easier for thousands of people in logistics. There’s still so much to improve and I can’t wait to be part of it.

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