Q1. To begin, how would you describe the current state of the logistics market from your perspective as CEO?
The logistics market is undergoing a profound transformation. Companies are facing increasing pressure from rising customer expectations, labor shortages, supply chain volatility and the need for greater operational resilience. At the same time, order profiles are becoming more complex, particularly with the continued growth of e-commerce and omnichannel distribution. In this context, logistics operators are looking for solutions that provide both productivity and flexibility.
Q2. Looking ahead, what major trends do you believe will shape the industry over the next three to five years?
Three trends stand out.
First, the acceleration of warehouse automation through flexible and scalable technologies.
Second, the growing importance of software intelligence to orchestrate increasingly complex logistics flows.
Third, the need for resilient supply chains capable of adapting quickly to market fluctuations, labor constraints and demand peaks.
Q3. Are there any market developments that you feel are still underestimated or overlooked by the industry?
I believe many companies still underestimate how rapidly automation is becoming accessible.
For a long time, automation was perceived as a solution reserved for very large organizations.
Today, modular and scalable systems enable SMEs and mid-sized companies to automate progressively, with controlled investment and rapid returns.
Q4. What are the strategic priorities your company is focusing on right now?
Our priorities are clear:
- accelerating international growth,
- expanding our partner ecosystem,
- strengthening our software capabilities and
- continuing to make warehouse automation simpler,
- more flexible and more accessible.
We are also focused on expanding our next-generation automation portfolio,
including our new under-rack robotic solutions (SCALLOG | Under Racks), which enable customers to increase storage density and productivity while preserving existing warehouse infrastructure.
In parallel, we are strengthening our presence across Europe through strategic partnerships and local market expansion.
Another priority is addressing new logistics challenges in sectors such as
- industrial spare parts,
- healthcare,
- defense and
- maintenance operations,
where flexibility, inventory accuracy and service continuity are becoming critical competitive factors.
Q5. How do you balance long-term transformation with the day-to-day operational pressures of the logistics business?
We maintain a customer-centric approach. Our long-term vision guides our innovation roadmap, while our close collaboration with customers ensures we remain focused on practical operational challenges. The best innovations often emerge directly from real customer needs.
Q6. Can you share one initiative or investment that you believe will significantly influence your company’s future?
One important initiative is the continued expansion of our scalable automation portfolio, including solutions designed to integrate into existing warehouse infrastructures.
Q7. Digital transformation is reshaping logistics. Which technologies do you see as most impactful for your operations?
Mobile robotics, artificial intelligence, warehouse execution software and real-time data analytics are among the most impactful technologies. However, technology only creates value when it is easy to deploy, scalable and aligned with operational realities.
Q8. How do you ensure that innovation translates into real value for customers and employees?
We focus on measurable outcomes. Every innovation must,
- improve productivity,
- increase flexibility,
- reduce operational complexity or
- enhance working conditions.
Innovation is only meaningful when it solves a real business challenge.
Q9. Is there a recent digital or automation project you’re particularly proud of? What results have you seen so far?
I am particularly proud of our recent developments aimed at enabling automation within existing warehouse environments.
Recent deployments have demonstrated that customers can
- significantly increase throughput while
- reducing walking distances,
- improving ergonomics and
- accelerating order fulfillment
without undertaking disruptive warehouse redesign projects (ex DRIFTSHOP for automotive spare parts, GUY COTTEN for clothes or CHIRON, distribution of technical supplies for professionals)
We are also seeing growing adoption of our software orchestration capabilities, which allow customers to continuously optimize robot fleets and operational performance through real-time data analysis.
Q10. Sustainability is becoming a competitive factor. How is your company integrating ESG into its strategy?
Sustainability is integrated into our design philosophy. We develop solutions that optimize warehouse space, reduce unnecessary movements, improve resource utilization and extend equipment life cycles. We also maintain strong commitments to local innovation and manufacturing.
Q11. What concrete steps are you taking to reduce emissions or improve resource efficiency?
Our solutions help customers reduce warehouse footprints, optimize transportation within facilities and improve inventory management. We also prioritize local supply chains and French design and manufacturing whenever possible.
Q12. Do you see sustainability as a cost, an opportunity, or both?
Initially, sustainability may require investment, but ultimately it represents a significant opportunity. In logistics, operational efficiency and sustainability are increasingly aligned. Reducing waste, optimizing processes and improving resource utilization create both environmental and economic benefits.
Q13. The logistics sector faces a talent shortage. How are you addressing this challenge?
Automation is part of the solution. Our objective is not to replace people but to eliminate non-value-added tasks and improve working conditions. By reducing repetitive movements and physically demanding activities, logistics jobs become more attractive and sustainable.
Q14. Which skills do you believe will be most important for the logistics workforce of the future?
Digital literacy, data-driven decision-making, systems management and adaptability will be critical. At the same time, operational expertise will remain essential because technology must always support business processes and customer needs.
Q15. From a leadership perspective, what principles guide you in navigating uncertainty and rapid change?
Agility, customer focus and pragmatism. In uncertain environments, companies must remain flexible and capable of adapting quickly. Listening to customers and staying close to operational realities are key leadership principles.
Q16. How important are partnerships
—whether with clusters, startups, or research institutions
—for your company’s innovation and growth?
Partnerships are essential. Innovation in logistics is increasingly collaborative. Integrators, technology partners, research organizations and industry clusters all contribute to accelerating innovation and market adoption.
The arrival of a new Managind Director has further strengthened our ability to scale internationally and deepen our collaborations with system integrators, technology partners and major logistics players across Europe and North America.
Q17. What types of collaboration do you believe the logistics ecosystem needs more of?
We need stronger collaboration between technology providers, logistics operators, industrial companies and academic institutions. The challenges facing supply chains are too complex to be solved in isolation.
Q18. How can our cluster better support your company and the broader industry?
Clusters can play a valuable role by
- facilitating
- knowledge sharing,
- promoting collaborative innovation projects,
- supporting talent development and
- helping companies access international opportunities.
Q19. How have customer expectations changed in recent years, and how are you adapting to them?
Customers increasingly expect flexibility, rapid deployment, scalability and fast ROI. They are looking for solutions that can evolve alongside their business without requiring major infrastructure changes. This is precisely the philosophy behind our approach to automation.
Q20. What does “excellent customer experience” mean in logistics today?
It means delivering consistently, reliably and efficiently while remaining agile enough to adapt to changing requirements. Behind every successful customer experience is a logistics operation capable of responding quickly and accurately.
Q21. Are you seeing new customer segments or demands emerging?
Yes. Beyond e-commerce, we are seeing growing demand from manufacturing, spare parts, healthcare and specialized distribution sectors.
We are also observing increasing interest from defense-related supply chains and high-value industrial maintenance operations, where inventory availability, operational resilience and rapid access to critical components are essential.
Q22. Where do you see the biggest growth opportunities for your company in the coming years?
International expansion remains a major opportunity, particularly in regions where warehouse automation is still underpenetrated.
We see strong growth opportunities in Benelux, where companies are seeking flexible alternatives to traditional fixed automation systems and are increasingly prioritizing scalable robotics solutions with rapid deployment and ROI.
We also believe that warehouse densification will become a major market driver as operators seek to maximize existing facilities rather than invest in new buildings.
Q23. Are there new business models or innovations you believe will redefine logistics?
The combination of robotics, software intelligence and data-driven optimization will redefine logistics. Future systems will be increasingly modular, interoperable and scalable, enabling companies to automate progressively rather than through large-scale, high-risk projects.
Q24. What excites you most about the future of your company and the industry?
What excites me most is that we are only at the beginning of logistics automation. There is still enormous potential to improve productivity, resilience and working conditions.
The next phase will not simply be about adding robots into warehouses.
It will be about
- creating intelligent,
- adaptive and highly scalable logistics ecosystems
- capable of responding instantly to changing demand,
- labor constraints and
- supply chain disruptions.
SCALLOG is uniquely positioned to contribute to this transformation by combining robotics, software intelligence and operational simplicity in a way that makes automation accessible to a much broader segment of the market.
